Just got the word up that Liv Tyler is joining G-Star as brand ambassador for 2010. Loving the promo pics with Liv! She’s so beautiful and the collection is so funky – Liv & G-Star is a great combo.
“Liv is the essence behind a new Jeans collection called Low-T, a range designed for the strong, confident and sophisticated modern woman.
Skinny, tapered and loose-tapered denim fits are executed in soft, feminine fabrics, with a color palette ranging from fresh blue to a shiny, leather-look black. All three denim silhouettes have a longer inseam to look great with high heels, and are available in flattering, soft-stretch denim fabrics, as well as Elastene-impregnated comfort denim.
Liv Tyler is an internationally recognized model and actress, most famous for her portrayal of the ethereal and beautiful elf-princess, Arwen, in Lord of the Rings. Her striking looks and assured, independent style perfectly embodies the modern G-Star woman: tough and controlled, yet not afraid to be sensual.
“The decision to use a solo female image as the focus underlines G-Star’s commitment to the women’s collection” states Nick Hirons director of Denim Enterprises.
Denim Enterprises, who own and operate the G-STAR stores in Australia, continue with their five year growth strategy opening G-STAR Stores in the following locations throughout 2010;
Top Ryde, Mid City (Pitt Street Mall), Westley (Perth), Canberra, Robina and Charlestown.” – G-Star
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